Teddy Bear Content Marketing Part 1

When it comes to content marketing and SEO I want to be as thorough as possible with you.

That’s why I’ve put together a comprehensive case study where I start with a simple keyword and end with me ranking my content.

I go through it all in step by step videos and tutorials. I teach you how to:

  • find keywords
  • edit videos for your YouTube channel
  • make images for your content
  • write a SEO ready post
  • bring your content all together

That’s all we will cover for part 1. There is a part 2 in the works where I show you how to market your content to your social channels and your email list.

How To Do Keyword Research Like No One Else!

Listen up ladies and gents! This is the foundation of your internet marketing. Why? because this is how you find out what your target audience needs and wants.

It’s simple and free to get this information. Just log into your gmail and search for the Google Keyword Planner.

Type in the specific keyword or phrase you think your target audience is searching for. GKP will show you how much traffic your keyword gets and it’ll show you other related keywords that you might want to go after.

When it comes to free SEO traffic I almost always go after keywords with three or more words in them. They are easier to rank for and have less competition.

I usually don’t create content for keywords that get less than 70 searches a month.

You can find out how much competition you have by putting your keyword in the search bar with quotes. I don’t go after keywords that have more than 20,000 results.

internet marketing from start to finish

This is important, you need to lace your content with related keywords. You notice in the video that I scroll down and I collect other keywords that have “teddy bear diaper cake” in them.

This serves two purposes, it helps you hedge your bets because your content might come up for some of those related keywords.

Second, the search engines understand that your content helps your users on several different levels. That’s what we all want, a great user experience! Now, lets make some content.

Make & Edit Videos For Your YouTube Channel

Creating content can mean a variety of things. It can mean writing up a pdf report on a particular subject. It can be an image you create to pin on Pinterest. It can also be a post on your blog.

However, the most penetrating piece of content you can create is a video. It uses more of our senses than any other type of content and it connects with your audience like no other.

You need a YouTube channel to coincide with your niche specific blog. In the guide above, I show you how to edit and upload your videos.

Making a video is super easy. All you need is your smart phone and a topic to talk about (remember your keyword). Hit record and upload your video to your computer for the editing process.

Not all video editors work the same but many of them have ‘layers’. On the first layer is where you put your raw video.

On the subsequent layers beneath it is where you blend other forms of media into your video; images, text, background music etc…

I use AVS, a paid video editor, but there are a ton of free ones that work pretty well (give or take a few features). Here is a small list:

  • Windows Movie Maker
  • Machete Video Editor Lite
  • WeVideo
  • Lightworks

Watch the guide as many times as you can to get the gist of it. Once you produce your video and name it with your keyword. You will then upload it to your YouTube channel.

Don’t forget to right a compelling keyword rich title and an informative keyword dense description with your website’s URL in it.

You also need to put your keywords in the tag section underneath your description. This will improve your video’s SEO and make it easier for YouTube’s algorithms to find your content.

I’d also schedule the video to be published at YouTube’s peak hours. Those hours are between 2 pm to 6 pm, weekdays.

Also, you are going to need an eye catching thumbnail image to get more clicks. Lets learn how to make those rocking images.

Make ‘Share-Crazy’ Images For Content

Getting cool images for your content is easy. All you need is to get one or two images from Google and remove their backgrounds.

Put them together with some catchy text and you’re done. Now you can create thumbnails for your videos, make images for your blog posts, pin images on Pinterest and Facebook.

First thing you need to do is get an image editor. If you don’t have photo shop that’s fine because neither do I. I use GIMP, a free opensource software that has all the features you need.

I wrote a post about how to create an image, I recommend you read and watch that guide carefully.


Now it’s time to put it all together. It all comes down to writing up your helpful niche post, embedding your video and uploading your image.

First write up your post. Make sure it is easy to understand and free of errors. Give clear and useful instructions about the topic you’re covering. I usually write up at least 500 words.

Sprinkle your keyword 2 to 3 times within the post itself. Make sure you use alternative keywords in your header, second header and third header.

For your meta title and description, write a catchy title that includes your keyword and make sure to include your keyword once in your description.

You also need to link to other posts on your website. In a 500 word post, I might put in 4 to 5 links to related content. This will help out your reader.

Embed your video towards the top of your post and add your image towards the middle. Finally, embed your AdSense towards the bottom of your blog post.

That’s it, now publish your content. It might seem like a lot but once you do it once or twice it’ll become second nature.

This is part one of a two part series on content creation and promotion from start to finish. Please comment if you have any questions.