Here is the scenario, you know a lot about a particular subject and you want to create keyword rich content to help people and to profit online. Unfortunately you’re stuck and you don’t know what kind of website content you should create. Instead of making your life miserable just ask your target audience. Here is the right way to find keywords for your website:
By now you should have built a website and have chosen niche market. Your niche market should have a rich keyword profile, by that I mean your niche should have many phrases that are related to your market.
For example, if you are in the plumbing market then you have hundreds of different keywords to choose from. You could create content for “how to fix your faucet” or “unclog my toilet”. There are literally thousands of keywords you can target with videos, infographics and of course, written guides.
The Basics Of Finding Keywords For Content
First thing you want to do is head on over to the ‘Google keyword planner’, it’s a free tool that Google provides. All you need is an adwords account and you too can search for keywords. After you log in, you should make sure that you are targeting your country and language of choice.
Put in two or more niche related words that come to mind and click ‘search’. In the keyword ideas section you’ll find hundreds of different phrases that you can target.
I usually go for easy keyword targets that have four or more words in the phrase and that get at least 100 searches a month.
I then plug them in the search bar individually to see what Google search automatically reveals.
You also want to see how many other competitors are targeting the same niche keywords. To find this, just put “quotes” around the word and click to the last page and check the results number under the phrase. For beginners I recommend that number be under 2000 results with quotes.
That’s pretty much it, I see other content marketers out there with elaborate keyword research methods but I’d rather focus more on the content and you should too if you want to see more traffic.